Gold Prices Surge: Pawnshop Business Thrives Amid Global Uncertainty

According to the Indonesian Association of Pawn Companies (PPGI), gold pawn transactions have shown steady national growth. As of April 2025, transaction value rose by approximately 17% year-on-year, indicating strong consumer interest in using gold as a reliable collateral option.

Gold pawning is considered a fast, secure, and relevant financial solution, particularly in times of economic pressure. Its stable value and liquidity make gold the preferred asset for many seeking quick funds.

PT Gadai ValueMax Indonesia, a private pawnshop operator, reported an exceptional increase in gold-related transactions. By May 2025, the company had recorded IDR 105 billion in gold pawn transactions, representing a 500% growth compared to the same period last year. Notably, 95% of their total transactions involved gold items — clear evidence that gold remains the dominant choice among customers.

Is your business ready to tap into the booming gold trend?
SSA Group offers business consulting and market entry services for entrepreneurs seeking to explore or expand into Indonesia’s gold and pawnbroking sector. Contact our team today to take the first step toward strategic growth.

As the global economy enters a volatile phase, more Indonesians are placing their trust in the enduring value of gold. This creates a golden window of opportunity for businesses that can respond swiftly to the trend. Gold is no longer just a precious metal—it’s now a foundation for fast, trusted financial solutions.

Satra Sinar Abadi Group

The ongoing global uncertainty driven by geopolitical tensions and economic slowdown has led investors and the general public to seek refuge in safe-haven assets like gold. The rising value of gold is not only influencing the investment world but also opening up opportunities in the pawnbroking sector. Pawnshop operators are now experiencing a strong upward trend, especially in gold-related services.