Gold and Indonesian Investors: A Pillar of Financial Resilience Amid Global Uncertainty

Growing Enthusiasm for Gold Among Indonesian Investors

In its report released on November 12, the WGC confirms that the majority of Indonesian investors show strong interest in returning to gold investments. Among those who have bought gold before, around 85 percent plan to consider purchasing gold again within the next 12 months. Meanwhile, another 14 percent intend to invest at a later time.

Interest is also strong among those who have never invested in gold. Approximately 26 percent say they are considering starting within the next year, while as many as 62 percent express interest in investing sometime in the future.

Why This Trend Is Happening

This pattern reflects the growing desire among Indonesians to secure their financial futures in uncertain times. Many investors see gold as a more stable option compared to other instruments due to:

1. Ease of buying and selling
   Gold—whether in bars, coins, or digital form—has become increasingly accessible.

2. Consistent performance
   Gold is widely viewed as a reliable asset that maintains value during economic turbulence.

3. A more mature investment mindset
   Many Indonesian families are now prioritizing long-term financial security.

In a presentation in Jakarta, Shaokai Fan, Head of Asia Pacific (ex-China) and Global Head of Central Banks at the WGC, reaffirmed that gold has long been a trusted asset among Indonesian households.

Gold Among Other Financial Instruments

According to the WGC report, more than 60 percent of respondents hold some form of gold investment. This percentage is among the highest across financial instruments, second only to savings accounts, which are owned by more than 70 percent of Indonesians. This positions gold as one of the most dominant assets within Indonesian investment portfolios.

If you’re looking to strengthen long-term financial resilience—either personally or for your business—consider incorporating gold into a structured and well-planned investment strategy. SSA Group is ready to assist you with market insights, portfolio guidance, and tailored recommendations for the Indonesian market.

Gold continues to stand out as a favored asset among Indonesian investors—not only for its stability, but also for its role in safeguarding long-term financial health. In times of global uncertainty, the instruments that inspire confidence remain essential, and gold is undeniably one of them.

Satra Sinar Abadi Group

In recent years, Indonesians have become increasingly proactive in strengthening their financial resilience. Amid global economic volatility, one investment instrument continues to stand out – gold. The latest report from the World Gold Council (WGC) reveals that gold remains the top choice for many Indonesian investors, not only as a store of value but also as a cornerstone of long-term financial strategy.